About us
We're rebuilding the valuation stack from the data up.
UGB Technologies is a software company building a connected suite of valuation and quality products for the people who originate, hold, and trade single-family and commercial real estate. One platform, one data spine, products that make each other smarter.
Our thesis
Valuation tech is broken into disconnected pieces
Most valuation technology is sold as point solutions: an AVM here, a review tool there, a research subscription somewhere else. None of them talk to each other, so accuracy never compounds.
We think the same property and market data should feed every stage of the valuation lifecycle. Build the products on one shared spine and each new order, review, and reconciliation makes the whole system — and every customer — better.
That's the throughline across everything we make: AI for speed, a licensed human for accountability — a credible value, with far less friction, across residential and commercial.
Both asset classes, AI and a licensed human — around one valuation core.
On the name
A mark, not a puzzle
People always ask what UGB stands for. We treat it as a wordmark — three letters and a deliberate full stop. The period is the point: the work is done right, settled, reliable.
What matters is what comes after it — the products we build and the people who count on them.
How we work
What we believe
A few principles that show up in every decision and every product.
One spine, not silos
The same property and market data feeds every stage of valuation. We build on a shared data spine so each product makes the others sharper.
Built by operators
Our products are designed by people who run a live appraisal business — so they fit how the work is actually done, edge cases and all.
Trust is the product
Lenders, appraisers, and regulators have to believe the number. Everything we ship is explainable, documented, and defensible by design.
Want to know where we're headed?
We're always glad to talk with lenders, appraisers, and AMCs about what they need next.